InTheEmpire: plyfe Plays Social Media Robin Hood: Offers Rewards To Users, Not Just Companies -
By Sam Dwyer
To the founders of plyfe, the phrase “life’s a game” is more than just a metaphor; its a business. This afternoon, Co-founder Jeff Arbour was kind enough to give us the inside scoop on the company.
Founded in 2011 and based in NYC, plyfe “gamifies” social media by…