Zaw-Cast: Insights, Interviews, and Ideas

InTheEmpire: plyfe Plays Social Media Robin Hood: Offers Rewards To Users, Not Just Companies

By Sam Dwyer

To the founders of plyfe, the phrase “life’s a game” is more than just a metaphor; its a business. This afternoon, Co-founder Jeff Arbour was kind enough to give us the inside scoop on the company.

Founded in 2011 and based in NYC, plyfe “gamifies” social media by…

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Zaw-Cast: Insights, Interviews, and Ideas

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About Me: http://www.zawthet.com

My Spreecast Video Channel: http://www.spreecast.com/users/zaw

Zaw Thet is a veteran entrepreneur who has been at the forefront of search, social networking, mobile, and advertising since the age of 19. In 2011, Zaw was selected as one of ten entrepreneurs to serve on the United Nations Foundation's Global Entrepreneurs Council. Currently, Zaw is incubating two stealth projects, as a co-founder and chairman of the board, that cross between the mobile, social, gamification, loyalty, ecommerce, video, and advertising sectors. His success as an entrepreneur and angel investor has enabled him to raise over $100mm in venture funding for his category-defining companies.

Most recently the Founder and CEO of 4INFO, which he founded 2004, the AdHaven division of 4INFO has become the largest mobile advertising platform in the US under his leadership: working with thousands of top tier publishers, advertisers, online advertising partners and platforms, and reaching hundreds of millions of mobile users every month. Among his many accolades, Zaw was selected as one of Business Week's "Mobile Barons" and he is quoted in the national press on a regular basis in publications such as the Wall Street Journal and New York Times. As a featured speaker, he has recently appeared at TechCrunch Disrupt, Summit Series, EO Alchemy, Guardian Activate, , SxSW, ad:tech, the MMA, and the 4A's.

He is also dedicated to philanthropy and the nonprofit sector: Zaw is the Chairman and Founder of Palindrome Advisors, a nonprofit he launched in March 2011 whose mission is to change how leaders give back, which has over 100 elite business leaders that have taken Palindrome Pledge and are matched with nonprofit boards. He is also is on the national board of After School All Stars, founded by Gov. Schwarzenegger, the largest nonprofit serving underprivileged 6-8th graders across the country. He is also an honorary board member of the San Francisco SPCA. Zaw studied Political and Computer Science at Stanford, where he was a President's Scholar. He also received his MBA from the Stanford Graduate School of Business, where he was a Soros Fellow, and is still the youngest graduate in the school's history.

InTheEmpire: plyfe Plays Social Media Robin Hood: Offers Rewards To Users, Not Just Companies

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Zaw-Cast: Insights, Interviews, and Ideas

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